When you start working from home or running your own online business, it can be an uphill battle. A lot of the times it seems like it takes a lot of experience to earn experience. The task ahead can be daunting. So it might be helpful if you could show the world how much expertise you have. Here are some tips to become an expert, or least look like one.
How to Become An Expert in Your Field
Blog to a Receptive Audience
Consider starting a blog and writing about your favorite topic with different kinds of content. A great way to prove your expertise is by addressing any issues your audience may have which is covered by your knowledge. You may even develop a following and create a lot of valuable traffic to capitalize on directly.
Discuss a Problem by Writing a White Paper on the Topic
Writing a well-received white paper on a sticky topic can help you become an expert in that area. The lengthy report, which typically addresses a given problem and offers a solution, can be valuable to those who need someone to help solve their issues.
Publish an On-Topic Book
Serious authorship is always a great way to show your expertise on a topic. If your book can reach its target audience and answer their questions, this will go long ways to being accepted as a go-to source of knowledge. People tend to remember when you can help with the problems they have.
Help Your Target Audience with a Checklist
Checklists can be powerful tools in defining a problem and finding a solution. Consider creating a few helpful lists or tip sheets for your audience and have them available to view or download on your blog or other convenient online location.
Use Social Networks to Answer People’s Questions
Social networks can be a great way to reach out and interact with people who may have questions in your field of expertise. You will find that places like Facebook, LinkedIn, and even website forums have many users that could help you become an expert.
Take on a Contributing Writer Role
If you know your area of interest, you can find that many blogs and websites would be welcome for you to contribute.
Many newspapers and magazines are potential targets for a role as a subject matter expert contributing writer. You might even find it to be a paying side hustle as you build up your name.
Do a Speaking circuit
Take a few presentations that you may already have and turn them into public speaking materials. Practice your content out loud, and once you are somewhat comfortable, create shareable videos on YouTube and your blog.
Don’t forget to create your 8×11 “one sheet” to list your speaking topics and prices.
Create a YouTube Channel
It is hard to ignore the massive number of viewers that YouTube has to offer. And if you are already putting your speaking videos on there, go ahead and make it into a dedicated channel.
Subscribers get notified when you add a new video, and this exposure will help you to become an expert in your topic area.
Give a Webinar
Webinars are hot right now, and you could attract a large, on-topic audience by offering a free one. You can use a webinar to highlight your solutions to their problems through videos and tips, exposing your expertise (and name) to your attendees.
There are many ways in which you can become an expert in your field when starting out. You may not have a significant client list to use as a reference, but getting the word out about your knowledge will help to establish you as a trusted source.
Soon people will want to do business with you from just mention of your bio alone. Who knows, you may have to put potential clients on a waiting list. Now that is always a good problem to have.